|Successfully growing existing brands and building new brands is what we did already in various companies. Starting with a superior consumer understanding, we built strong brand strategies. Connecting consumer- and market data with creativity and experience, leads to successful brand strategies.
|With a solid brand strategy, growing sales and profits at the same time is not a contradiction. Together with our know-how about the key leverage points – e.g. Mediaplanning – we enable efficient consumer marketing activities.
|Especially in complex matrix organizations, a clear definition and communication of roles and responsibilities is key. Our personal experience, as well as successful project implementation is the base of our consultancy.