Why Carada Strategy?


The Brand Strategy Consultancy exclusively for the OTC/Pharma Industry
Different to other consultancy companies, we put our customers`needs in the center of all we do. We do not use a standard model but our expertise and skills to find a tailored solution for you. We not only help you with your marketing issues but also coach you personally on how to best implement – because we know from our own experience the woes and needs of a marketing head in matrix organizations.

How is Carada-Strategy different from normal creative agencies?
This is what differentiates Carada-Strategy from a classic creative agency, which always acts and consults from an outsiders`perspective. Having limited insights about the internal processes of your organization. In addition, we do only recommend what’s best for your brand, not looking at the next creative award.

How is Carada-Strategy different from a normal business consultancy?
We believe that you can only master a topic if you focus on it. Therefore, we focus on the OTC/Pharma industry and only on branded products. This is where Carada-Strategy can make a difference for you. Following our credo: Never me-oo.

Your benefits:
• You benefit from the unique expertise of the only specialized OTC Brand Strategy Consultancy.
• You benefit from our long-standing experience from local and global OTC marketing roles.
• You give your marketing access to the most modern and proven successful marketing techniques of the OTC industry.
• You always get a solution tailored to your needs.
• We only recommend what is good for your brand. We are independent from creative- and media agencies, from media brokers and publishing companies.

Our promise to you:
Tailormade solutions, individual support, flexibility from the first idea to in-market success. – Folowing our credo: Never me-too.