Who We Are


Experts in OTC Brand Strategies Carada-Strategy is on its way to become the OTC Brand Strategy Consultancy.

You can benefit from this exclusive focus on OTC brand strategies in various aspects:
• Brand Strategies we recommend, are legally and regulatory wise feasible.
• We take into account all players in the OTC market, so we find the biggest growth drivers for your brand.
• We find for you the most efficient way towards a new brand strategy – no detour, no needless cost.
We know your issues inside out from our own experience. Be it the annual budget discussions or the communication to subsidiaries and distributors.

With our support you achieve your goals faster and more cost efficient.

Carada Strategy is a Brand Strategy Consultancy only for the OTC/Pharma industry – In case needed, we involve additional experts from our network. We cooperate with universities and creatives, with lawyers and regulatory affairs people, with sales-, POS- and market research experts – for your brands`success – always committed to our credo: Never me-too.