After studying business administration, Gerald started his career with Lingner+Fischer (today part of GlaxoSmithKline) in sales and category management roles, where he developed optimal portfolios for drugstore chains as well as POS promotions for oral hygiene brands.
In the course of the acquisition of some brands by the Dutch SaraLee H&BC, Gerald assumed his first marketing role for the Ambi-Pur franchise in 1996.
Gerald started his OTC/Pharma career at Roche Consumer Health, as a Group Head for the Analgesics and GI brands in 2001. Later on – in 2006 – after another acquisition, Gerald managed for nearly 5 years the Aspirin franchise for Bayer in Germany. In 2011, he moved to Switzerland, to assume a global marketing role for Bayer in the GI business unit.
For personal reasons he then moved to Heel Pharmaceuticals in his home town Baden-Baden/Germany.
In March 2014 it was time for a change. Gerald established his own company, the first and only Brand Strategy Consultancy exclusively for the OTC/Pharma Industry.
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